Global Tech Layoff Analysis
Jaya Jaya Maju is a multinational corporation established in 2000, with a workforce of over 1,000 employees spread across the country. Despite its significant scale, the company still faces challenges in managing its workforce. This has resulted in a high attrition rate—the ratio of staff departures relative to the total headcount—exceeding 10%. The HR Department requires assistance in identifying the various factors driving this high turnover rate and seeks a business dashboard to monitor these factors on a continuous basis.
This end-to-end data analytics project focuses on diagnosing and understanding customer churn within the banking sector. With a churn rate of 20% across 10,000 customers, the bank faced a critical challenge: retaining financially stable, long-term clients who were actively moving their capital to competitors. The analysis was conducted using the CRISP-DM (Cross-Industry Standard Process for Data Mining) methodology — moving beyond surface-level visualization into deep business understanding and strategic evaluation.
This project explores a massive-scale user interaction dataset (approx. 14GB) from a major Video-on-Demand (OTT) platform. The primary objective is to translate raw viewing logs into actionable business strategies across four key pillars: Marketing ROI, Technical User Experience (UX), Product Feature Effectiveness, and Content Monetization. By processing millions of rows using highly memory-efficient techniques, this analysis provides clear, data-driven recommendations to optimize ad spend, reduce churn rate, and maximize platform loyalty.